Aishwarya Rai Bachchan, Sonam Kapoor, Katrina Kaif and John Legend come together

Wipe off that crimson pout and say it with pink instead. You don’t have to look too hard to find your ideal shade either; the L’Oréal Paris La Vie En Rose collection has got you covered. Going from pale to full-bodied fuchsia are seven matte lippies and five creamy liquid ones. And every hue has got a L’Oréal star’s approval, so all you have to do is zero in on your celebrity spirit animal for the perfect shade-match — we found ours in Blake Lively’s Delicate Pink.

Watch the campaign:

L’Oréal Paris introduces La Vie En Rose by Color Riche

Introducing Collection Exclusive La Vie En Rose range by Color Riche -12 custom-made matte pinks inspired by 12 beautiful and accomplished L’Oréal Paris ambassadors.This array of 12 delicate lip shades of 7 Moist Matte and 5 Extraordinaire Matte – have been crafted to offer every woman her tailor-made pink.Adding an extra dose of glamour to the range are 3 beautiful L’Oréal Paris Le Vernis to dress your nails. There’s a pink made just for you! #lifeinpink.Buy your favourite shade here: http://bit.ly/buyLVER

Posted by L’Oréal Paris on Thursday, 4 February 2016

Photograph: Manasi Sawant; Art Direction: Ritika Singbal

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