India’s top jewellers launch limited edition gold jewellery this Akshay Tritiya

While we usually don’t need a reason to splurge on pretty jewellery, Akshay Tritiya offers a good opportunity to invest in gold and earn some good luck while we’re at it. The festival is considered an auspicious date to begin new ventures and invest in valuables, especially gold and diamond jewellery. Understandably, you may expect a veritable frenzy with people rushing to buy jewellery before the day ends.

Before you rush to camp outside your friendly neighbourhood jewellery store, take a look at these limited edition collections launched especially for Akshay Tritiya.


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The online jewellery store is launching three new collections especially for the occasion — Nava, B-iconic, and Blockbuster. The ‘Nava’ collection has been inspired by the art and architecture of Hampi, including ‘rotary’ rings and pendants derived from the rotational pillars that were prominent features of the temples of that era. ‘B-iconic’ has been inspired by the label’s logo and ‘Blockbuster’ features a collection of rose gold and diamond jewellery inspired from the art deco movement. Rs 17,000 to Rs 1,09,000

Being Human Jewellery

Being Human god luck

Depicting universal symbols of good luck, the wearable coin-shaped pendant is cast in 18k gold and features a line of diamonds.


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Perhaps the most well-known jewellery brand in the country, Tanishq is launching a special collection for Akshay Tritiya titled ‘Swarnam’. Set in 18k gold, diamonds and coloured stones, the range of bangles, pendants, earrings and neckpieces are priced from Rs 20,000 onwards.


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The label that was launched with the sole purpose of changing the way we shopped for diamonds and diamond jewellery is going the extra mile this Akshay Tritiya to introduce a range of 22k gold jewellery. The special collection includes pieces from ‘Dhokra’, a collection inspired by tribal jewellery, ‘Ikat’ featuring ikat patterns with enamel on gold, and ‘Chokapora’ which includes statement pieces inspired by traditional mala jewellery.

TBZ- The Original

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If you’re getting married anytime soon, or have been roped in as a bridesmaid already, then TBZ’s new collection is worth your time. The brand is launching an exclusive bridal jewellery collection this Askhay Tritiya, including floral patterned gold pieces, studded with diamonds.

Jaipur Jewels

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Inspired by Indian mythological tales, the pieces have been created using meenakari, kundan and jadau techniques. 

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