Alexander Wang launches fragrance Advertisement

Alexander Wang launches fragrance

Floral and feminine, B Balenciaga is due out this October

By Sneha Sadarangani  June 9th, 2014

Balenciaga creative director, Alexander Wang, wants you to smell like a walk in Paris. After a year and a half at the fashion house, Wang has announced his first – B Balenciaga, a fragrance that draws inspiration from bouquets, his fashion shows and more. And for this, he went to the core of Balenciaga; Wang wanted to capture the essence of the brand and the fragrance does just that. The cracked bottle is reminiscent of the marble flooring at the original studio in Paris and the marble theme that was central to Wang’s first collection for the brand. And if you can’t wait till October for a whiff of the stuff, here’s a virtual preview: the fragrance is expected to combine notes of green edamame accord, ambrette seeds, lily of the valley bell, iris root and cedarwood.

Photograph: Lucioni

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