Alexander Wang’s new perfume for Balenciaga Advertisement

Alexander Wang’s new perfume for Balenciaga

The very first fragrance by the brand’s creative director

By ELLE team  July 21st, 2019

Spectators had no idea that they were in for some surprising news at the presentation of Balenciaga’s Resort Wear 2015 collection: creative director Alexander Wang revealed that the brand would launch their next perfume. 

The fragrance features a uniquely leafy green scent, with notes of lily, violet leaves and peas intertwined with woody traces of cashmir wood, cedar and ambrette – and reportedly took Wang two years to concoct. The artistic frosted-glass flacon echoes the marble tiling of the original Balenciaga Paris salon. Simply called B Balenciaga, it’s a perfect mix of the original aesthetics of the brand with Wang’s own modern vision.

The ad brings Wang’s Spring/Summer 2014 campaign’s model-photographer duo – Steven Klein and Anna Ewers – back, with stunning visuals of the model in nothing but a black veil. We can’t wait for it to hit counters mid-October.