#ELLEBackToBasics: All You Need To Know About Niacinamide Advertisement

#ELLEBackToBasics: All You Need To Know About Niacinamide

Skin’s all rounder is here

By Sonakshi Sharma  May 13th, 2021

Powerhouse ingredient niacinamide has become a buzzword in the beauty industry. If you’re a skincare enthusiast, you’re probably using it even without knowing about it, as most premium quality brands include them as ingredients. If you’re new to this ingredient, here’s why you should include it in your beauty kit. 


What Is Niacinamide? 


A form of vitamin B3, niacinamide is a brightening agent for your skin. but it does much more than that (details below). This water-soluble nutrient is not synthesised in our body. Meaning you either have to eat it or topically apply it to subsume its gains. It is known for its soothing and repairing properties sans adverse reactions. 




Besides brightening, this crowd-pleaser comes with multi-faceted reaps:

– It fights premature signs of ageing like fine lines and wrinkles 

– Prevents inflammation, hyperpigmentation, acne and eczema on sensitive skin 

– Creates a lipid barrier that can retain moisture in the skin

– Regulates sebaceous glands which control oil production and inhibits the overproduction 

– Helps in the building the protein keratin which keeps skin firm and healthy 

– Shields you from environmental aggressors like pollution, UV rays and toxins 


Is It Worth The Hype?


Yes. Its higher pH level makes it an ideal addition to your beauty routine when incorporated with varying pH actives like hyaluronic acid and of course, SPF. Niacinamide is a rich antioxidant that can communicate with your skin cells and tell them to create younger, healthier-looking cells.  


Dr.Sheth’s, Basic Brightening Youth Glotion

With a 5 per cent concentration of niacinamide, hibiscus, citrus satsuma mandarin extracts and orange oil, this lotion is ideal for adding a glow to your skin.
Makeup Revolution, Skincare Blemish & Pore Refining Serum

Beauty hero for oily skin, this serum contains a good amount of niacinamide and works well as a primer under moisturiser and makeup as well. 
Earth Rhythm, 10% Niacinamide Barrier Support Serum

Nothing improves the overall appearance of your skin better than the powerful combination of niacinamide and hyaluronic acid. 
Mamaearth, Skin Correct Face Serum

Extracts of ginger with our prized ingredient helps reduce acne scars and marks and improves overall skin texture. 
Charlotte Tilbury, Charlotte's Magic Serum Crystal Elixir

Packed with the potent blend of vitamin C, polyglutamic acid and niacinamide, this elixir is proven to rejuvenate all skin types.
The Derma Co. 10% Niacinamide Serum

It’s anti-inflammatory property helps in fading pre-existing acne marks and inhibiting skin lesions and texture.
Paula’s Choice, 10% Niacinamide Booster

Potent cocktail of vitamin B3 and B5 battles signs of ageing such as fine lines and wrinkles and skin looking clearer and youthful.
Kielh’s, Breakout Control Blemish Treatment Facial Lotion

This salicylic acid, vitamin B3 and aloe vera formula is ideal for clearing your skin off blemishes.
Kaya Clinic, Red Grape & Niacinamide Night Mask

This light cooling sleeping mask is enriched with licorice and manjishtha extracts, that leaves your skin bright, hydrated and even-toned. What’s not to love?
Dot & Key, 10% Niacinamide Spot Corrector Serum

A super light and non-greasy formula to reduce redness and restore flawless skin.