Western wear label AND by Anita Dongre has plenty to celebrate. Sixteen years after launching their first store, the brand has expanded into 53 cities and has recently opened their 50th outpost, located at Hyderabad’s Forum Sujana mall. The new space is spread across 690 sq ft and will retail the label’s Fall/Winter 2014-15 collection. We spied crop tops, bomber jackets, cocktail dresses and more.
Also, it doesn’t look like it ends here. Speaking on the occasion, Meena Sehra, CEO, AND, expressed her desire to expand even further. “We are aiming to expand rapidly in the next few months with a target of opening a new AND store once every three weeks, on average,” she said. The label is also planning to reach a wider customer base through their website and will be venturing into international markets soon – the first store will open in Mauritius later this year.
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