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Anita Dongre’s Latest Collection Pays Homage To Our Traditional Roots

By Ruman Baig  August 2nd, 2021

Anita Dongre’s new line of conscious couture, Crafts of India – An ode to Bhuj, is influenced by the rich-in-heritage handicrafts of Kutch. Made out of handwoven fabrics, dainty embroideries and intricate fabric patterns dyed from individual regions, the collection features silhouettes in bandhani, ajrak and block printing. Anita is well-versed with these age-old techniques and has experimented with them in the past, but the beauty remains in the execution as she sheds new light on the crafts with every attempt.

Anita

Anita Dongre’s New Collection Crafts Of India – An Ode To Bhuj

The bridal pocketed lehengas, anti-fit kurta sets dipped in the deep shades of reds and blues are tailor-made for the brides of today who are looking for a trousseau that is visually pleasing light-weight and promotes slow fashion.  By using traditional arts in more than just her ready-to-wear line, Anita is creating a niche market of bridalwear that promotes Indian artisans as luxury creators while also educating her urban clientele about the depths of India’s cultural history.

Anita

Anita Dongre’s New Collection Crafts Of India – An Ode To Bhuj

Her latest presentation celebrates not just the skills of the artisans but their sense of community and how it has been connecting generations through sustainable art forms. In a world that’s tracing trends and fast fashion, Anita strongly advocates putting her might behind the classic gems found within the diverse regions of our nations. “Crafts of India encapsulates the timelessness of Indian crafts. It’s been an absolute joy for my team and me to create this special collection along with the artisans of Bhuj. Their craft and these pieces are truly timeless, and I hope everyone who buys them enjoys wearing them equally and pass them down as heirloom pieces just like our grandparents did,” shared the designer.

Anita

Anita Dongre’s New Collection Crafts Of India – An Ode To Bhuj

Challenging the dated notion about grandeur and opulence, Anita’s current bridalwear attires befit the changing conversation around fashion. The outfit you wear on your big day no longer has to be stored like a piece in a museum; it can be re-worn, re-styled and finally be passed down to the next generation.