The World Wide Web has claimed yet another; close on the heels of Tarun Tahiliani and Rohit Gandhi + Rahul Khanna, Anupama Dayal is now going digital.
Log on to her brand Anupamaa’s website, and you’ll see it’s exactly like her designs – fun, pretty and colourful. Pastel flowers bloom on the homepage and pops of pink demarcate the different sections. Click to view the designer’s profile, her lookbook (from 2008 to now) and online shopping racks. You can also find the venues of her stores across India, UAE, France and America. Her e-retail section includes a selection of dresses, kaftans, tunics, cropped tops, resort wear, scarves, and then some, with prices starting at Rs 5,200. And don’t worry if you aren’t based in India; Anupamaa ships its eclectic designs all over the world.
