ASOS is about to start showing the same clothes on different size models

We have yet another reason to praise ASOS this week. Not only does the brand consistently provide us with epic clothes at affordable prices and keep our shopping addiction alive, they also know how to style out a printing error like no other.

And now, the brand has taken a really important step into making its website even more inclusive, which is probably more important than all of the above, tbh.

Twitter user Eleanor noticed when browsing the site this week that ASOS has switched up the way it shows its clothes, by having models of different sizes photographed in the same dress.

Screen Shot 2018 03 23 at 5.39.16 PM


That means you can now see how dresses might look on body types that aren’t a ‘size 10’ and we couldn’t be happier about it.

ASOS responded to the Tweet confirming that the new style will be rolling out across the app soon, too

 Screen Shot 2018 03 23 at 5.43.15 PM

They said in a statement: “We’re always testing new technology that can make our customers’ experience even better. In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape”.

The reaction to the news is mostly positive, as any step towards body inclusivity is a good one, even if there is often more that could be done.

Screen Shot 2018 03 23 at 5.45.03 PM

Screen Shot 2018 03 23 at 5.46.17 PM

Screen Shot 2018 03 23 at 5.47.12 PM

ASOS is a bit of a leader when it comes to plus-size fashion, you can read all about our thoughts on that here, so we can’t wait to see what they roll out next.

From: Elle UK

Leave a comment

Your email address will not be published.

Generic selectors
Exact matches only
Search in title
Search in content