Barbie’s new line of dolls are the feminist role models we all need

Nobody has had more careers than Barbie. The doll in the past has received its fair share of flak for promoting unrealistic body standards with its unnatural proportions, lack of diversity and ‘bimbo’ vocabulary. But Mattel, the doll’s manufacturer, has managed to try and remedy these complaints by introducing more diverse inclusive models of Barbie.

Screen Shot 2018 03 07 at 5.08.55 PM
Instagram: @barbiestyle

The latest line of dolls each honour women who excel in their respective fields. The “Inspiring Women” series pays tribute to Amelia Earhart, Frida Kahlo, Olympic gold medalists Chloe Kim and mathematician Katherine Johnson amongst others. Each doll comes with information regarding the women who inspired them and their contribution to society. 

We’re proud to share @Barbie’s commitment to inspiring girls through this amazing group of female role models in honor of #InternationalWomensDay. Join the conversation by sharing your role models using #MoreRoleModels.

A post shared by Mattel (@mattel) on Mar 6, 2018 at 9:41am PST

The dolls were launched in light of International Women’s Day representing 14 ‘Sheros’ of various professions, ethnicities and backgrounds. “As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women’s Day, because we know that you can’t be what you can’t see,” says senior vice president and general manager Lisa of the brand. 

Looks like Barbie may be the career counsellor we all need…

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