American label BCBG Max Azria has long been a celebrity favourite. From Emma Stone to Zoe Saldana, the brand has found a fan following for its wearable approach to sophisticated style. And now, the brand – whose name is derived from French slang for ‘Bon chic, bon genre’, meaning ‘Good style, good attitude’ – will soon be available in India.
BCBG Max Azria has partnered with Reliance Brands to bring independent standalone stores for both BCBG Max Azria and BCBGeneration to major Indian cities by Spring 2015.
The product range will include apparel, footwear and accessories in the brand’s signature styles, with a price range for BCBG Max Azria expected to be between Rs 6,000 to Rs 20,000, and for BCBGeneration from Rs 4,000 to Rs 12,000.
Zoe Saldana (pictured above)
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