Be prepared, the monogrammed bag Is Gucci’s next big thing

The Gucci logo t-shirt, the sell-out hit based on an old knockoff piece that in turn inspired a fresh round of knockoffs, has a new counterpart for spring/summer ’18: the monogrammed bag.

Specifically, the famous tan and brown leather logo-covered purse from the Eighties that, yes, inspired a wave of replicas. The one you see in thrift stores and in the back of your mother’s closet.

Alessandro Michele updated the throwback in a range of sizes (the tiny little cross body purse, the fanny pack, the shoulder bag, the list goes on) for his spring/summer ’18 show, staged against a backdrop of ancient ruins and before a front row that included A$AP Rocky, Hari Nef, Dakota Johnson and Dapper Dan.

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And the bag’s relative simplicity made them stand out among his more-is-more and richer-is-richer aesthetic.

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In a lineup of a whopping 108 impressive, densely layered looks including bejewelled recreations of Elton John costumes, flamboyant Bob Mackie references, and techy Sega video game-style logos, the monogrammed bags looked fresh simply because they were spared all the rock star embellishments Michele has become so famous for.

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There were none of the brass bumblebees, embroidered florals or silver snakes we expect to see on his accessories —just practical leather purses in a classic, versatile print. Not that the change was limited to the monogrammed options. As a whole, his bags looked less like collectible, wearable pieces of art and more like luxury additions to your daily rotation. See his single-colour leather top handle bags and croc embossed satchels.

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With the exception of a few Guccified staples like his plaid trench coats, blazers and skirts, Michele’s elaborate clothes aren’t necessarily the stuff of day-to-day wear.

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But the bags in this collection were, with a very real work day to weekend appeal. And with good reason; the brand’s simple quilted leather GG Marmont 

FROM : ELLE UK

 

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