A single post on Beyonce's Instagram is worth $1 million Advertisement

A single post on Beyonce’s Instagram is worth $1 million

"Pay my own fun, oh and I pay my own bills"

By ELLE team  April 6th, 2017

Despite being the celebrity with the most followed account on Instagram, Selena Gomez is not the most influential celebrity on social media. In news that surprised no one, it’s Queen B and leader of the free world, Beyoncé, who wears that crown with pride.

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The obvious declaration was the result of a study by D’Marie Analytics, done to determine which celebrity has more reach and ability to influence followers. One post from Beyoncé is worth $1 million, making her the only influencer to cross the million dollar line. On the other hand, Selena Gomez is worth $775,000 across Facebook, Twitter and Instagram.

The company takes into account 50+ metrics, while calculating a person’s social media worth, including follower count, post reach, post engagement and post click-through rate.

According to the data, it’s Beyonce’s pregnancy shoot that tipped the scales in her favour. 

A post shared by Beyoncé (@beyonce) on Feb 1, 2017 at 10:39am PST

The post, with about 10 million likes, is now the most-liked post on Instagram, a title previously held by Selena Gomez’s post with about 6 million likes.

A post shared by Selena Gomez (@selenagomez) on Jun 25, 2016 at 2:03pm PDT