From Kareena to Kangana: Bollywood celebrities are loving Beyoncé's brand Ivy Park


From Kareena to Kangana: Bollywood celebrities are loving Beyoncé’s brand Ivy Park

Bonus: It's reasonably priced

By Shweta Gandhi  June 20th, 2018

Ivy Park first came to the limelight in India when Kareena Kapoor Khan sported the brand’s hoodie a couple of months ago. Since then, the label has slowly and steadily taken up space in Bollywood celebrities’ wardrobes, with the likes of Kangana Ranaut, Khushi Kapoor and Parineeti Chopra having adopted the activewear brand.  

Co-founded by Beyoncé and Topshop, the brand was launched in 2016 with an intent to reinvent athletic wear and inspire women to incorporate fitness into their daily life, while also reminding them that beauty was more than physical appearance. The utilitarian pieces come in basic shades of black, white, grey, red, military green, blue, lemon and millennial pink, and feature deconstructed details, oversized logos and angled cut-outs.

What’s more, the label is surprisingly pocket friendly — a pair of track pants will set you back by only around Rs 3,000; a basic pair of black sliders will cost you Rs 2,100; a multi-functional hoodie retails at an affordable rate of Rs 3,100. Check out the gallery to see what your favourite celebrities are wearing.

Bollywood celebrities who’re in love with Beyoncé’s fashion label Ivy Park: 

And even when she's not hitting the gym or slaying it on the red carpet, she's still wearin' it.


If you were wondering what she wears to her Pilates class...


Kareena Kapoor Khan

Kareena gives her Ivy Park hoodie a casual spin by styling it with a pair of jeans and sneakers.


Kangana Ranaut

Kangana isn't called a fashion queen just like that — not only does she slay on red carpets, but in the gym, too.


Parineeti Chopra

Parineeti clearly went shopping in London's Selfridges and picked up this ensemble.


Khushi Kapoor

Khushi takes a leaf out of Kareena's style file and teams her black bottoms with a grey sweatshirt, with Ivy Park's sliders completing her athleisure look.


As if you needed more proof...


Boyfriend Style Logo Hoodie, Rs 3,051

Shop here.


Slim Leg Jogging Bottoms, Rs 3,140

Shop here.


Logo Slider Shoes, Rs 2,153

Shop here.


Slim Leg Jogging Bottoms, Rs 3,140

Shop here.


Logo Printed Cropped Hoodie, Rs 3,410

Buy it here.


Flat Knit Sweat Top, Rs 1,794

Shop here.


Sophie Choudry

Sophie teams an Ivy Park bodysuit with a pair of denim shorts.