5 young Bollywood fashion labels that deserve your attention
Get on board, stay on trend
Sure, everyone knows the labels that drive classic Bollywood fashion. You’ve seen enough of celebrities in Hermes, Louis Vuitton and Gucci, developed your favourites and can spot their styles from a mile away. But to stay on top of trends, you need to stay ahead of them. Seeing it on one celebrity makes it breakthrough but when you start seeing it on every young Bollywood star who knows her fashion game, you know it’s a trend. From street style staples like Off-White to obscure Instagram couture labels like Teuta Matoshi Duriqi, we’ve zeroed in on the Bollywood fashion labels favoured by these young stars.
5 new Bollywood fashion labels you need to know:
The luxury streetwear brand comes from Kanye West's Creative Director, Virgil Abloh. And if you thought rocking a pair of Yeezys gave you mad street-cred, then the exorbitantly-priced caution bag strap is going to be the next millennial status symbol to cop. The Milan-based brand is young, urban and experimental. "Defining the grey area between black and white as the color Off-White™" is how the label summarises their product line which is definitely in the grey.
The Indian accessory brand from Suhani Parekh is inspired by architecture. Beaten metal earrings, body harnesses and statement rings are all part of her unique, structured collection. "Geometry and architecture are essential inspirations in the designs, but we’ve tried to approach them in an unconventional way" Suhani says of her brand. The discernable accessories aren't just popular with the Bollywood circuit, stylist across the world have picked up Suhani's designs and made sure you spot them on some of the hottest international red carpets. Kangana Ranaut is wearing a Misho ring in her Elle cover shoot. Rihanna, Natalie Dormer, Jacqueline Fernandez and Sonakshi Sinha have all been seen wearing Misho.
Alia Bhatt and Jhanvi Kapoor have both added the 'caution tape' style bag strap to their wardrobes.
Could this be the Kelly bag of our generation? After future princess Meghan Markle was spotted at her first official engagement in Nottingham with the bag, it sold out within minutes. Before its first public appearance, the Edinburgh-based label's midi-tote along with the brand was fairly under the radar. The brand revealed that as a result of Markle’s choice to carry the bag, their website traffic has increased by over 5,000 percent. The luxury leather bags are identifiable from their clean lines and the signature bar closure.
If you've been seeing origami-style structured, casual chic outfits all over Instagram, chances are they are from Lavish Alice. The high-street label is Bollywood's go to for semi-formal events and movie promotions. Oriental minimalism and pared-back architecture are the inspirations behind their clean cut, directional lines. Technical woven cotton, soft marl knitwear and body contouring stretch ponte lend their clothes a structured yet elegant look. Twinkle Khanna, Sonakshi Sinha, Jacqueline Fernandez and more Bollywood divas have been seen sporting their fashions all over the Internet.