Label to know: Aligne heroes clean minimalism and luxurious fabrics Advertisement

Label to know: Aligne heroes clean minimalism and luxurious fabrics

For a stylish wardrobe update

By Divya Gursahani  March 15th, 2019

Founded by hotelier Aishwarya Nair Mathew in October last year, Aligne’s classic essentials aim to enable conscious consumption. Mathew, who juggles several ventures (she is a wine consultant and the owner of a vegan food brand, besides being a hotelier and a designer) understands the needs of a busy woman. The brand’s first capsule collection titled ‘Elemental’ featured shirt dresses, draped tops and formal pants—perfectly tailored and ideal for layering.

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Aishwarya Nair Mathew

ELLE: Did you always want to become a designer?

Aishwarya Nair Mathew: Design is an integral part of my life—be it for a menu or a piece of clothing. My personal eclectic style coupled with my love for fashion and writing allowed me to envision a brand that exists to empower the modern woman’s life through design.

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Satin top


Cotton satin dress

ELLE: How has your journey been?

ANM: Starting a new business in fashion is an enormous task. You are competing with big players and a large market that has a varied sense of style. I have been cheated by various vendors and manufacturers because of my initial lack of knowledge, but I strongly believe that you live and learn, and then triumph.

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Crepe top


Satin slip dress

ELLE: Which is your favourite piece from the collection?

ANM: I love the shirt jacket dress, which I layer over the skinny strap shift dress. Sometimes, I style it as is, leaving the buttons open as a sexy shirt dress with statement jewellery, and of course fantastic shoes.

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Crepe top

ELLE: Who do you envision wearing your creations?

ANM: Deepika Padukone, Anushka Nadia Menon and Kareena Kapoor Khan.

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Actor Anushka Sharma in Aligne

ELLE: What’s next?

ANM: I have plans to branch out into beauty, spiritual products, decor and accessories. I aspire to create a lifestyle philosophy around conscious consumption and modern spiritualism.

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Satin top