Here's how your favourite brands supported the fight against breast cancer


Here’s how your favourite brands supported the fight against breast cancer

October is observed as Breast Cancer Awareness Month

By ELLE team  October 31st, 2019

One in 28 women in India are prone to developing breast cancer. But if diagnosed at a timely stage, there is a 99% survival rate. These figures should be enough to convince even the skeptics that early testing is instrumental in the fight against breast cancer. To honour this cause, October is recognised as Breast Cancer Awareness month, and ELLE shows its support with its annual Breast Cancer Campaign event.

As part of this campaign, our Pink Ribbon Promotions initiative aids in spreading awareness regarding breast cancer by partnering up with pioneering brands in their field, who donate 100% of their sales proceeds this month to the Ogaan Cancer Fund.

Read on to know about our Pink Ribbons Promotions contributors this time around:

1010: An ultra-hygienic grooming and nail care salon that will pamper you to look your best for every occasion.

Masque: Locally sourced and sustainable ingredients define this stand out restaurant that offers a 10-course chef’s tasting menu to satisfy all your cravings.

The Table: Find the most sumptuous baked goodies, snacks and sweets in town.

The White Door: Indulge in a quirky nail art session, just in time for the festive season.

Thirsty City 127: A unique bar experience awaits where mixologist Santosh Kukreti has curated spectacular Pinktails to show support for Breast Cancer Awareness month.

Spread the word among your girlfriends, moms, aunts and every other woman in your life to join the battle against breast cancer by getting tested regularly.