31 budget buys to keep your beauty routine up to date

The latest beauty innovations can cost you more than a small country’s GDP. But what if we told you that it doesn’t always have to be that way? Stroll through department store aisles or the budget section on shopping websites, and you’ll notice a wave of advanced formulas with real data to back their claims up. Whether it’s smart hair ties that put an end to kinks and splits, budge-proof lipsticks or anti-ageing creams that are as effective as a face-lift, there’s a beauty innovation for every wallet out there. We check out 31 budget buys that promise to take your beauty routine to the next level.