“I’m so happy to discover so many fresh new brands, my summer wardrobe is sorted,” a happy shopper gushed to me as she rushed to the payment counter, clutching an astonishing assortment of bills. The declaration was in reference to the host of young, pocket-friendly labels who made their debut at the Elle Carnival For A Cause, held over the weekend to raise funds for underprivileged breast cancer patients.
With prices starting at Rs 1,300 and capping off under Rs 13,000, there’s no reason these homegrown names can’t find a place alongside your high street finds. From Poochki to Jodi Life and The Ikat Story, refresh your wardrobe this season without the sting of a maxed-out credit card.
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