Fast fashion habits are formed because of their easy price points, accessibility and brand popularity. But behind this smokescreen, what the consumers fail to see is the dark reality. For starters, its production comprises 10% of total global carbon emissions. Quickly consumed fashion is also responsible for drying up water sources and causing pollution in rivers and streams. The garments are made out of fibres like polyester, nylon and acrylic which take hundreds of years to biodegrade. Having said this, it is just the tip of the iceberg when it comes to the hazardous effects of fast fashion. Building a sustainable closet is no longer just a lifestyle change, it is the need of the hour.
For those who didn’t know, this could be your turning point. For those who did, but continue to indulge in these brands because of affordability, we’ve got news for you. Local sustainable brands tick all the boxes – style, comfort, quality and range, except price modesty. Given the quality of raw material they use and process of slow construction they practice; sustainable labels manage to deliver on the longevity promise they make. But this puts the customer who wants to make a switch to the right side of fashion in a fix, because of economic reasons. To help the consumers with this dilemma, we’ve curated a list of budgeted Indian homegrown labels that are ethical and sustainable.
If you’re a rookie who is looking to build a sustainable closet from scratch, invest in lesser pieces, but opt for classics that can be multi-purposed in many ways. In current times, its more than important to help local businesses that are trying to keep afloat, while also being mindful about the environment. It is easier to produce more and make more money, but if brands are choosing the rightful path, it is upon the consumer to support their initiative by buying local.
Get started on your sustainable closet with these 11 affordable brands that you can shop from: