Maybe it’s because I’m a Londoner
Her signature scent
To be a Londoner, you defy rules. It doesn’t matter where you’re from or who you are.
– Cara Delevingne
To understand Burberry’s new fragrance, you need to understand what it means to be a Londoner and who better than Cara to tell us what this fragrance embodies. As the face of Burberry’s new fragrance HER, we see her in her element out and about in London singing Hubert Gregg’s Maybe It’s Because I’m a Londoner. But what does a place have to do with your scent?
Well, finding a signature scent is more about your personality. A fragrance is a trail you leave in your wake, it is also a representation of your personality and your attitude. That’s a lot to think about right?
Burberry HER embodies the spirit of a Londoner at heart. It is a fragrance for the free-spirit, city girl who is youthful and the one who hustles through the bustle in a crowded city. The woman who owns everything she does, flaws and all. This scent is the embodiment of HER adventurous spirit.
The scent is a fruity and floral perfume created by master perfumer Francis Kurkdjian. Red and dark berry notes team up with floral notes, bound together by the fragrance of jasmine – this is what you’re signing up for with this fragrance. The bottle is a homage to the iconic Burberry for Men in 1981, but this time in blush pink. It is minimal yet luxurious and can easily slip into your bag if you want to take it around.
If an unconventional fruit and floral, bound together by a musky tone is your vibe, maybe you are a Londoner too.