Burberry previewed its S/S '16 collection on Snapchat Advertisement

Burberry previewed its S/S ’16 collection on Snapchat

We round up the highlights

By ELLE team  September 21st, 2015

Burberry has the most tightly curated Snapchats we seen. They’re plotted like screenplays, every close-up, every fade out is scripted right down to the millisecond. It takes away some of the immediacy and spontaneity we’ve come to expect from the medium, but we’re not complaining.

The label just previewed their S/S ’16 show on Snapchat. And it was stunning! You can still catch it till about 4 pm IST. The overall theme was ‘Function Regalia’ – which led to a delightful mix of utilitarian backpacks, regal insignia and delicate lace. We particularly loved the belt bags and the embroidered sliders.  

Bonus? The beauty look was revealed too – a fresh face, with almost stained dark lips, just a hint of shimmer on the eyes, and a swipe of mascara.    

Flip through the gallery to check out the highlights, and follow @Burberry on Snapchat