Calvin Harris is the new face of Emporio Armani


Calvin Harris is the new face of Emporio Armani

The highest paid DJ in the world is now the face of the label's SS '15 campaign

By Arshie Chevalwala  December 17th, 2014

Scottish singer, song-writer and DJ Calvin Harris will be the face of Emporio Armani for Spring/Summer 2015. He will also be the worldwide testimonial of the Emporio Armani Eyewear and Watch lines.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public,” said Giorgio Armani.

Rumour has it; he set fire (not literally) to photographer Boo George’s set in Los Angeles. Set to be unveiled in January, the black and white ad campaign is going to cause you to crush on him, in case you don’t already.

“It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a longtime admirer of their designs.” said Harris. This affinity for the brand was sprawled all over our Twitter timeline with retweets of a behind-the-scenes picture from the shoot which shows stylists attempting to fix the six-foot-five-inch star’s hair. Harris wrote, “Need more stepladders #Armani #BehindTheScenes #LaughingAboutSomething.”

Flip through the gallery to see the behind-the-scenes picture and others from the campaign.