From having more sex to helping you get a job — 5 ways a perfume can change your life

Fragrance, in its most raw form, has the power to elicit all sorts of emotions. Don’t believe us? Think about how nostalgia affects your mood – the memory of spending time picking apples with your granddad can make you smile involuntarily. Now think about how the smell of apples can spontaneously incite that nostalgic moment. It’s because the olfactory system – your sense of smell – is directly connected to the limbic system, the part of the brain responsible for interpreting memories and emotions.

And once we know that to be true, we can start to get smarter with our scent choices.

Azzi Glasser, master perfumer and creator of The Perfumer’s Story, qualifies this thinking: ‘Odours are developed in the cerebellum by the limbic system. As a result, specific odours have the ability to trigger strong emotions, which enhance our behaviour and mood.

“As such, fragrances are one of the most powerful tools one can use to enhance, entice, manipulate and motivate both yourself and those around you. The human sense of smell works on a cerebral as well as physical level.”

Think a simple scent can’t alter your path in life? Think again. 

With Azzi’s help, we’ve compiled the perfumes with potentially life-changing powers. But first, we need to ask some important questions.

Can a perfume…

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