Chanel just opened a members-only club in New York City Advertisement

Chanel just opened a members-only club in New York City

Here's how to get into the Coco Club

By Sarah Bray  November 15th, 2017

Money can buy you as many Chanel bags and ballet flats as you want, but it can’t afford you access into Chanel’s newest venture: A club. This week in New York City’s SoHo neighbourhood, Chanel opened the doors to its new members-only club, the Coco Club. Five floors above Mercer Street, you won’t find any Chanel signage guiding the way up. Instead, try looking for a large doorman dressed in Parisian-chic black.

1510653528 the coco club locker room 1510443962

The locker room at The Coco Club

Once checked off the list and inside, you’re instructed to pick up your gold membership card and have your official Chanel portrait taken for identification purposes.

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Then it’s off to explore the space that’s as elaborate and fantastical as a Chanel fashion show. As you can imagine, interlocking Cs are everywhere and on everything.

1510653534 the coco club game room 1510444242

Chanel-branded poker, pool, and ping-pong tables plus artisanal cocktails (with Chanel stirrers) and limitless bar snacks are intended to evoke an old school men’s club vibe, but the pink decor, beauty touch-up room with Chanel makeup artists, and huge bottles of perfume in the bathroom are not.

sarah bray

There’s also a fashion book library and other rooms filled with surprises like a numerologist ready to calculate your future. Who, naturally, I asked, ‘how many Chanel bags will I own in this lifetime?’ to which she replied ‘too many to count.’

library at the coco club

The library at the Coco Club

inside coco club

Inside the Coco Club