For its Spring/Summer 22 presentation, Christian Louboutin tapped into a futuristic zone with augmented reality and 3D projections. Accurately called ‘Loubillusions’, the collection was showcased at L’Atelier des Lumières in Paris — a museum designated for digital exhibitions.
For a 360° immersive experience, the massive 3,000 square meters of space with a 10 meters-high ceiling was transformed with animations that brought the legendary footwear designer’s vision to life. Within the kaleidoscopic Spring/Summer 2022 collection, four different animations, each associated with a different theme formed a visual spectacle. From fresh summer water and golden waterfalls to the quaint Japanese zen garden – the tastemaker sparked a whole new level of wanderlust in the viewers.
Christian Louboutin S/S 22
With Loubillusions, the designer launched a new bag design – Carasky, influenced by gems, crowns and all things opulent. The new arm candy comes in varying sizes, designed for day to night purposes. Another noteworthy aspect of this collection is the ‘Our Angels’ capsule – a genderless line celebrating inclusivity and individuality. Consisting of stylish boots and crossbody bags, the bold collection infuses the latest technology of robotics motion control and CGI to give the audiences a hyper real escapade.
Christian Louboutin S/S 22
Coinciding with the physical event, a Loubillusions webzine featuring the different animations mixed with collages and close ups of the designs will be available to view online. Rounding out the virtual experience, key styles from the collection will be experienceable in Augmented Reality, allowing for an in-depth look at the details and fabrics.
Christian Louboutin S/S 22
Taking the advanced concept further from the live event, an online webzine was simultaneously launched giving the fashion connoisseurs a close-up of the silhouettes in the in the form of animated collages. This virtual tour in augmented reality allowed everyone to view the intricate details and fabrics of the shoes and bags.
Christian Louboutin S/S 22
With Loubillusions, Christian Louboutin has deep dived into the world of space-age where virtual projection of your favourite accessories feel almost real, giving the fans of the brand a taste of luxury even before they invest in it.
Christian Louboutin S/S 22
