Clinique launches an interactive video with Zara Larsson Advertisement

Clinique launches an interactive video with Zara Larsson

Swedish pop artist is the face of their Pop Artistry range

By Anjan Sachar  February 9th, 2016

You know how even on your worst (hint:hungover) days, a little bit of colour on your lips feels so much better? That’s what Clinique’s Pop Artistry range is all about. It’s got five different product types: the Pep-Start Eye Cream (Rs 1,890) is going to be your go-to product to brighten up your eyes for a less-tired-more-refreshed look in as less as 3 seconds! Give your lips a colour update with a single swipe of the Pop Lacquer Lip Colour + Primer (Rs 1,600) which comes in eight different shades that cover the nudes and the brights or try the candy-inspired Pop Glaze Sheer Lip Colour + Primer (Rs 1,600) in six sweet and shiny shades – perfect for when you need just enough. We particularly love the Pop Oil Lip & Cheek Glow (Rs 1,600) which instantly brightens up your lips and cheeks for a natural flush – it’s available in four different colours so you can pick how bright you want to go. The Lid Pop, Rs 1,450 eye shadows are a treat for your peepers with a soft powder formula that comes in eight shades and blends like a dream. While this range launches in March, we suggest saving up is in order.

Oh, and watch a really cool campaign video featuring Swedish pop artist Zara Larsson – it’s an interactive video with her single ‘Lushlife’, that switches genres and looks seamlessly. This is a teaser but you watch the whole video here – and switch between acoustic, dancehall, country and pop!


4 looks. 4 songs. 1 interactive music video. Experience Zara Larsson’s transformation now:

Posted by Clinique on Wednesday, 10 February 2016