Colorbar Champions Inclusivity Through A New Foundation Range


Colorbar champions inclusivity through a new foundation range

Find your perfect match

By ELLE Team  October 7th, 2020

Since its inception in 2004, beauty brand Colorbar has had one goal: celebrate diversity. From extensive skincare offerings for all skin types to its wide lipstick range, you know if you’re shopping here, you’re going to be spoilt for choice. Sticking to its inclusivity philosophy, the brand has just dropped its new 24 Hours Wear Weightless Liquid Foundation in 30 shades.

Colorbar
Colorbar 24 Hours Wear Weightless Liquid Foundation, INR 995

The shades

Picking the right one can be overwhelming, but you can narrow down your search by checking out the brand’s Flesh Tone Colour Wheel or Find It Right system. This line up has eight main skin shades, ranging from ivory to amber. From there, you pick your shade and then the undertone that suits your skin best.

The formula

The au naturel look is in, yes. But even that needs the right base so it doesn’t look too cakey. This satin-finish, medium to full coverage foundation is so light, it’ll instantly shoot up to priority-foundation status simply because it makes you forget you’re wearing any. For medium coverage, apply one pump and if you’re looking for full-coverage, take two pumps. Start by applying it in the centre of your face, apples of your cheeks and then blend it towards your jawline and forehead. The formula seals in moisture, suits all skin types and controls shine.  Plus, it’s paraben-, preservative-, fragrance-free and PETA-approved.