Crystal-covered and hand-embroidered luxury hijab line fills a gap in the marketplace
And we're all for it
When Melanie Elturk, the CEO of luxury hijab lines, Haute Hijab (and ELLE.com distributor), was growing up in the suburbs of Detroit, she found it hard to find hijabs that made her feel confident. As she writes on her company’s website, she only owned two hijabs, and they made her feel “anything but beautiful.” So, she took matters into her own hands and started collecting vintage silk scarves instead of relying on the thick neck scarves available at the mall. In 2010, she founded Haute Hijab, a business that sells stylish hijabs for Muslim women, and as of Jan. 23, she’s taken that dream a step further with the introduction of Haute Hijab’s first ever luxury collection.
Each of the five pieces in the collection are hand-crafted and made from 100 percent silk, Swarovski crystals, hand-cut lace and other embellishments. All are priced between $250 and $325.
On the Haute Hijab blog, the company’s creative director Gizelle Begler discussed the impetus behind the collection, saying, “The hijab luxury category doesn’t exist anywhere else and we wanted to fill that gap… If you’re not a diamonds girl, we have options for you. If you’re not a silver girl, we have a gold look. We tried to give everyone an option, and stick to neutrals that will be versatile with your formal attire.”
She then went on to explain the inspiration for the designs: “As an all-American brand designing for American Muslims, it felt natural to take inspiration from the timelessness of the Old Hollywood aesthetic… Women of the 1930s and ’40s frequently blended luxury and modesty with a level of embellishment that was not gaudy, but sophisticated.”