With celebrity endorsements, a reasonable price tag and its super chic yet classic designs, Daniel Wellington’s popularity has grown rapidly in India since its launch in 2016.
Staying true to its original vision while expanding into other collections, including accessories, the Swedish brand has reinvented itself yet again. After three years of meticulous craftsmanship and design, the Swedish watchmaker launched its first range of linked bracelets and watches, as part of the Iconic Link collection, marking its biggest product launch to date.
Daniel Wellington is known for its signature aesthetic of clean, classic minimalism and now it brings us another timepiece that promises to be the go-to accessory for almost every outfit. These polished stainless steel watches come in two colours; a vibrant silver finish and a refined rose gold. The trendy mild rose gold-tone (a favourite with millennials) is achieved by infusing a hint of copper with an actual 23-carat gold bar, this muted tint is exclusive to this collection. It features a luxurious metal link bracelet with three-piece clasps and stately dials. Each segment is comprised of solid steel, ensuring a seamless transition from the case to your wrist.
The campaign and new launch features 7 global icons from the worlds of sports, music, fashion, and film. Namely stars like: Hailey Bieber, Odell Beckham, Paulo Dybala, Lay Zhang, Lee Sung Kyung, along with Bollywood celebrities Ayushmann Khurrana and Radhika Apte.
So whether you want to add a subtle touch of glamour to your outfit or want a timepiece that reflects your personality, there’s something in store for everyone with Daniel Wellington’s Iconic Link collection.
You can shop the new collection at their website, here.
