New fashion label to love: Buna - Elle India

New fashion label to love: Buna

It is inspired by Indian's diverse craft traditions

BY Divya Gursahani | October 15th, 2018

Designer Pallavi Shantam started her brand in 2017, almost 15 years after graduating from National Institute Of Fashion Technology, Gandhinagar. The urge to initiate a new chapter—after cofounding a visual design consultancy firm and travelling through Gujarat, Rajasthan and West Bengal, the hubs of Indian craftsmanship—led to the birth of Buna. Her workshop may be based out of Vasant Kunj in New Delhi, but her fabrics are hand spun and handwoven in West Bengal and block printed in Rajasthan. Most recently, she has incorporated handwoven wool from Himachal Pradesh into the Fall/Winter 2018-19 collection.

Khadi and chanderi dress, Rs 7,600

Jamdani dress, Rs 8,700

Pallavi Shantam

Khadi dress, Rs 11,300

Buna SS Winter Festive 2018