Denim wedding dress? Can do! Advertisement

Denim wedding dress? Can do!

This major designer used the fabric in an unconventional way

By Megha Roy  March 23rd, 2016

This March, Diesel launched two brand new stores in Tokyo (Aoyama): Diesel and Diesel Black Gold. The stores feature concrete floors and high wooden ceilings, and they house a range of womenswear, menswear, accessories and even tableware. The stores were launched with an extravagant party where creative director Nicola Formichetti introduced a cool new spin on denim: White denim wedding dresses! Fittingly, the party was held at a quaint little wedding chapel located near the stores. The chapel was lit up in blue, as the models walked in these whimsical yet somehow practical designs. Picture a white shirt with 3D flowers and buckles, over a light blue denim skirt with giant pockets and frayed edges. Plus, a classic, strapless white gown was decorated with denim flowers too. 

Flip through the gallery above to check out the dresses