Meet the designers who helped Sonam, Deepika and Aishwarya rule Cannes Advertisement

Meet the designers who helped Sonam, Deepika and Aishwarya rule Cannes

Add these names to your fashion bucket list

By Hasina Khatib  May 22nd, 2017

There is something to be said about having too many options. When deciding which designer name to hitch your star to at the world’s most-touted film festival, even fashion veterans like Aishwarya Rai Bachchan and Sonam Kapoor can get flummoxed. Sure, you have your red carpet staples like Ralph & Russo and Dior, but Sonam Kapoor and the rest of Bollywood’s it-girl crew know just how to balance out the heavyweights with the up-and-coming labels.

While she went for a princess-y Elie Saab number on the red carpet, Sonam Kapoor made sure to offer an appearance in an iridescent sari from indie label NorBlack NorWhite. Likewise for Aishwarya Rai Bachchan, who opted for the hottest new name on the block, Yanina Couture, for her first Cannes appearance this year.

You’ve seen the red carpet hits, now meet the designers behind the looks.

The designers who dressed Sonam, Deepika and Aishwarya at Cannes 2017

Sonam Kapoor

NorBlack NorWhite

If you liked Sonam Kapoor’s holographic sari at Cannes 2017, there’s plenty more where that came from. Indian label NorBlack NorWhite’s latest collection serves up shimmer whichever way you like it: Bombers, slip dresses, oversized trench coats and even as separates. Toronto-natives Mriga Kapadiya and Amrit Kumar headed to India to discover their roots in 2009 and could never quite get themselves to leave. The name NorBlack NorWhite stems from the grey space that they find themselves in as Indian-origin citizens brought up in Canada. 

Aishwarya Rai Bachchan

Yanina Couture

One of Sonam Kapoor’s biggest finds last year, Yanina Couture soon found its way into the closets of all Bollywood biggies. So it stands to reason that Aishwarya would favour the Russian label for her first Cannes outing this year. The 20-year-old couture house, helmed by Yulia Yanina, champions romantic fashion, as seen in its trademark wispy creations and frothy trains.

Deepika Padukone

Brandon Maxwell

When in doubt about what to wear to the world’s most glamourous film festival, who better to take cues from than Lady Gaga’s personal fashion director, Brandon Maxwell? For her second Cannes red carpet appearance, Deepika Padukone aced the tightrope walk with a minimalist emerald pick from the New York label. When Brandon isn't helping Lady Gaga break fashion barriers, he can be found dressing an illustrious clientele that boasts of Michelle Obama, Jennifer Anniston and Gwyneth Paltrow among others.

Aishwarya Rai Bachchan

Ashi Studio

Aishwarya Rai Bachchan let her inner child loose at the French riverside with her accordion gown from Ashi Studio. The Lebanese label derives its name from founder Mohammed Ashi whose Arabic roots are visible in his designs. Aishwarya picked her Cannes daywear from his Fall 2017 collection that favours monochrome patterns, luxurious silhouettes and pleated-everything.

Aishwarya Rai Bachchan

Michael Cinco

Voluminous gowns may seem like a no-brainer for the Cannes red carpet, but Aishwarya found a way of reinventing the wheel in an ashy blue Michael Cinco number. The Dubai-based Filipino designer prides himself on his fine Swarovski detailing and luxe silhouettes. A fact that Beyoncé, Rihanna and Britney Spears can gladly vouch for.

Deepika Padukone

Marchesa Fashion

Deepika Padukone’s lush purple number from day 1 of Cannes owes its credit to designer duo Georgina Chapman and Keren Craig. Hitting it off at Chelsea College of Art and Design, they then shifted their expertise to New York and founded the label Marchesa in 2004. In the decade since, they’ve earned a permanent spot on the Oscars, Golden Globes and Cannes red carpets, having been favoured by Sandra Bullock, Jennifer Lopez, Selena Gomez and other illustrious names.

Follow Sonam Kapoor around Cannes 2017

Sonam Kapoor takes to the Cannes 2017 red carpet
Cape sleeves and a delicate train round off her custom Elie Saab gown
Sun, sand and a blindingly bright sari
Sonam Kapoor takes in the French riverside
No such thing as too much pink
Haute couture with a traditional haath phool? yes, please