15 tastemakers on what you can expect from fashion in 2018 - Elle India


15 tastemakers on what you can expect from fashion in 2018

Optimism reigns supreme

BY Divya Gursahani and Sujala Newar | December 29th, 2017

Slogan T-shirts, the end of real fur in luxury and women taking back the power: 2017 was packed with many highlights. So what’s in store for fashion in 2018? If you ask designer duo Shantanu & Nikhil, they believe women will continue to be bold and barrier-breaking in their sartorial sensibilities. Huemn creative director Pranav Mishra wants us to stop bandying about the term ‘sustainable’ and really look for ways in which fashion can provide solutions to global issues. Payal Khandwala wants fashion to be more realistic and relatable to real-life women with everyday jobs, while designers Saaksha Parekh and Kinni Kamat of Saaksha and Kinni insisted on the importance of originality.

So what do you expect from fashion in 2018? 

15 designers on what their predictions for fashion in 2018

Sanchita Ajjampur

Fashion designer Sanchita Ajjampur on preserving brick and mortar stores: “Although I am a great fan of the convenience of e-commerce, I hope we don’t become too complacent about going to actual stores and see the demise of yet more iconic stores like Colette. For me it’s all about tactility, so the experience of being in a store, touching and feeling the product is irreplaceable.”

Pranav Misra

Pranav Misra, Creative Director of Huemn on responsibility in fashion: “Fashion has become reflective which is the need of the hour. I hope more brands will join that direction and create for a reason. For instance, when we talk about sustainability– it’s a wide area, I think the more you get into it the more confused and anxious you will be to solve such a massive problem. We need to understand what’s really going on and work towards it.”

Saaksha and Kinni

Fashion designer duo Saaksha Parekh and Kinni Kamat on the hope for originality in 2018: “We hope to see a lot more originality in terms of creativity. Blogs like Diet Prada have drawn attention to the fact that many designers are recycling old styles rather than reinventing new ones.”

Shantanu and Nikhil

Designer duo Shantanu and Nikhil Mehra on rebellion in 2018: “We hope men become more experimental with their sartorial choices and women continue to defy boundaries when it comes to dressing. The year will not only be about innovation in design but also an overwhelming wave of rebellion exuding purpose & individuality through the art of fashion.”

Suhani Parekh

Jewellery designer Suhani Parekh of Misho on fashion becoming a conscious industry: “2018 will see a lot more emphasis being placed on the psychological ramifications of wearing something than on just the physical way clothes or accessories might appear.  We've seen that with androgynous silhouettes this year and I feel like we'll see a lot more of this in the coming year.”

Sanjay Garg

Fashion designer Sanjay Garg of Raw Mango on fashion’s ever-adapting nature: “I hope to see fashion embracing an indigenous identity in order to preserve craftsmanship and promote socio-economic well-being locally and globally. I also wish to see more platforms or mediums, besides fashion weeks, that highlight fashion.”

Ashish Soni

Fashion designer Ashish Soni on expanding his line to streetwear: “If you analyse 2017 on a global fashion level, you will see that sportswear and rap influences came into play, with streetwear being incorporated into high fashion. For the last 25 years, most of my work has been focused on the top of the pyramid, with an extreme level of craft and bespoke luxury. Starting 2018, I want to focus on moving down to the base of the pyramid.”

Paula Cademartori

Footwear designer, Paula Cademartori on fashion mirroring global events and social issues: “I think 2017 has been key for fashion due to a lot of political and social events worldwide. Just think back to the latest presidential election in the USA and the related fights against gender inequality[through fashion]. Fashion reflects important political and social messages and will always be an important medium to communicate with people. I hope that it continue this way, digging up topics that we tend to forget.”

Payal Khandwala

Fashion designer Payal Khandwala on fashion becoming more real: “In an ideal 2018, I hope that designers keep in mind that women wear clothes as real people, with jobs, real lives and a point of view, not just as dolls to dress. We will continue to make real women the focus of our clothes. I don’t know if this will change the course of fashion, but in a small way I hope that we can prove that fashion can go from ramp to reality seamlessly. We don’t have to pick one or the other.”

Julia Haart

Julia Haart, Creative Director of La Perla, on designing for today’s woman: “This coming year, we will see women flexing their newly found power, the biggest example of which is wearing their lingerie as ready-to-wear. They know it is not enough to just look beautiful, but to feel beautiful. Women should expect more from our designers.”

Rohit Gandhi and Rahul Khanna

Designer duo Rohit Gandhi and Rahul Khanna of Cue on their hope for fashion in 2018: “We hope to see a clearer acceptance of androgyny. Once people become more experimental, it gives designers the creative license to challenge and reinvent silhouettes. We also wish people would realise that there is no match for quality, to stop the counterfeit industry from growing. Designers put their heart and soul into garments that are so easily copied.”

Hemant and Nandita

Fashion designers Hemant Lalwani and Nandita Raipurani of Hemant & Nandita on what's cool: “If we’ve learned anything from 2017’s wild and wacky fashion, it’s to expect the unexpected. The vintage market is incredibly vigorous at the moment, with absolutely no signs of slowing down in 2018.”

Abraham & Thakore

Designer duo David Abraham and Rajesh Thakore of Abraham & Thakore on Indian and international trends coming together in 2018: “Fashion is exploding in India as young consumers aspiring for change use fashion to communicate status. In a rapidly changing world, traditional identities are strengthening even as international trends take root. We are working on a new collection in large graphic forms that will incorporate inferences from very important textiles in history, with a fresh, contemporary sensibility.”