Dior has a well-known history of creating a meaningful conversation around femininity and constantly reminding us of the power of the modern-day woman. Be it the T-shirts emblazoned with ‘We Should All Be Femnists’ or displaying sisterhood in its runway shows, the brand never ceases to empower women worldwide.
Similarly, Lady Dior, the iconic emblem of the French luxury label, is an ode to the women of today who juggle a million priorities and break through every label society imposes on them. She is creative, free-spirited, sophisticated and independent—all the attributes that the timeless accessory has also come to represent. The handbag is also an important protagonist in Dior’s latest campaign, What’s Ladylike? Lensed by photographer Joan Braun, various captivating artists, models, actors, singers and dancers are spotted with their favourite version of the Lady Dior handbag. Kat Graham, Wang Likun, Wan Wan and names have lent their respective reiterations of the term ladylike, a nod to the plurality of the term.
British model Ruth Bell, a favourite among indie and mainstream magazines alike, is the latest to be featured in the popular series.
The androgynous model is seen voicing her thoughts and opinions but Lady Dior is still part of the dialogue with its unmissable companionship. Be it a classic design, crossbody version, embroidered or splashed with colour, everyone has their preferred pick of the charming accessory, and Bell loves a quintessential chic version.
She revisits her first Dior show as being ladylike, and adds that creative director Maria Grazia Chiuri in a white shirt and baggy jeans is just as feminine as opposed to what people may think. A fluffy ball-gown or mini-skirt doesn’t necessarily embody what it means to be a woman, and we love that that the brand has chosen to reflect different sides of the term.
Photographs: Dior
