Dior takes Seoul Advertisement

Dior takes Seoul

The house launches its flagship boutique. Plus, a beautiful retrospective

By ELLE team  June 26th, 2015

As with all things Dior the Seoul boutique is picture-pretty, and its neatly located in the Gangnam-gu district. 

French architect Christian de Portzamparc has designed the exterior inspired by Dior’s signature toile dresses. The structured petals of the façade rise off the ground, and stand in stark contrast to the rigid other half of the building, which is marked by its boxy symmetry.

Let the architect himself give you a virtual tour:

The other major highlight? A Dior Café by macaron expert Pierre Hermé. He’s planned a robust menu that will keep up with the seasons, and feature chocolates, cakes, ice creams, pastries and a selection of drinks. 

Let the man himself clue you in:

Elsewhere in Seoul, at the Dongdaemun Design Plaza, the Esprit Dior exhibition looks back at Monsieur Dior’s creations – including the famous Bar suit.

Step inside the exhibition: