Diva’ni launches flagship store
In a nation obsessed with Bollywood, the only thing missing was this – inspired by the fantasy and flair of film, Diva’ni is fashion’s answer to Indian cinema. After a successful debut in Delhi, the new flagship store in Mumbai promises to be the stuff celluloid dreams are made of. With gold interiors and walls plastered with cinema-centric motifs (we spotted an ‘Admit One’ ticket stub as well as a ‘Lights Camera Action’ sign), the boutique pays tribute to the home of Bollywood.
Launched in association with Yash Raj Films and KBSH Private Limited, Diva’ni stocks a range of hand-painted saris, lehengas, anarkalis and kurtas – all inspired by the glamour of the cinematic realm. So go on and make like Madhuri if you like; it’s never been easier