Dolce & Gabbana's irresistible SS15 ads


Dolce & Gabbana’s irresistible SS15 ads

This is how you take every Spanish cliché in the book and make it work

By Arshie Chevalwala  December 24th, 2014

Quick. Make a list of three things you think of when someone says “Spain”. Hot bullfighters. Cuddly (and stylish) old ladies. Skinny women in flared skirts doing a form of dance we must all attempt at some point in our lives (and fail). Check, check and check – it’s all packed in Dolce&Gabbana’s Spring/Summer 2015 campaign.         

But really it’s a lesson in how to take all the clichés in the book and make them work. And, of course, it’s a celebration of the designers’ key source inspiration for the season: Spain. The video starts with some intense guitar strumming, making you expect something really dramatic. Like, I don’t know, Antonio Banderas reprising his role as Zorro. That would be shocking for many reasons.

Instead, you see happy women dancing in their flamenco skirts and hot male models soaking in the sultry sun (or studio lights). They’ve even got actual Spanish bullfighter, José Maria Manzanares. The print campaign shot by Domenico Dolce, the elder half of the fashion house, is equally stunning; it features Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla (a new Victoria’s Secret model) but it is the Italian nonnas who steal the show. The adorable grandmas showcase the brand’s festive accessories, and are seen sporting luxurious black-lace mantillas, opulent handbags and jewel-encrusted tiaras. 

Watch the video to get a taste of the shirtless male models, flamenco dancing, classy old ladies, and of course, a few “Olé’s”.