Editor’s picks from Indelust
The e-commerce shop is now more accessible than ever
Simple function: Lovebirds
Wearable everyday solutions are clearly what Amrita Khanna and Gursi Singh, designers of Lovebirds, are aiming for. What started as a well-curated vintage store in 2010 has now turned into a wholesome lifestyle design concept. “Our inspiration is not limited to just fashion; it ranges from raw foods to Nordic furniture,” says the duo. Untouched by unnecessary frippery, their designs boast effortless silhouettes, clean lines and balanced minimalism. Boxy garments in laser-cut satin, neoprene, cotton and sporty mesh, say the designers, are “a graphic representation of solutions to the delicate urban issues of beauty and appearances.” With Khanna’s fashion expertise and Singh’s graphic designing background, Lovebirds is a constantly evolving experiment of style and art.
ELLE LOVES: Their multidimensional design sense and the easy effortlessness of their products – from the oversized classic white shirt to the sharkskin kaftan-like LBD.
Available at Lovebirds, New Delhi and Bungalow 8, Mumbai
Cotton shirt dress, Lovebirds. Embellished net mask, Amit Aggarwal
When Indelust first launched their e-commerce shop, we talked to New York-based co-founder Sana Rezwan Sait about everything they were aiming for (like ethically sourcing art, fashion and design from the Indian subcontinent among other things). Now, in addition to setting up shop in Bengaluru, they have also overhauled their website for an easier-to-use, Indian market-friendly version.
The search and suggestion interface has been rejigged, the site will also allow sorting by ethos (handmade, sustainable, social impact, Nest reviewed) so you know exactly what kind of ethical fashion you’re getting and the changes will help Indian customers shop better. The items will now be displayed in rupees as well as dollars and additional payment gateways have been added.
Flip though the gallery to see our top picks
Indelust.com retails Abraham & Thakore, C MPL T UNKN WN, Dhora, DRVV, Huemn, Kangan Arora, En Inde, Lacquer Embassy, No-Mad, Safomasi, Kardo, Popinjay, Rachana Reddy among others