#ELLERoundUp: Breakthrough Fashion Launches Of 2020
Here are the fashion game changers of 2020
Fashion as we know it took a backseat in 2020. The pandemic led to the cancellation of all major fashion events, which essentially would have dominated the trends of this year. Since everyone was home, including the designers who set the course for the season, we saw an array of innovative breakthrough fashion launches that emerged on our timelines during these last 10 months.
Brands put their creative hats on and served us some really useful launches that came in handy, as we sulked looking chic at home—a special mention to all the loungewear labels that upped its game. Considering most of us were in lockdown, and only went out for essentials, our wardrobes were systematically divided between stay-at-home-sweats and taking-out-trash sweats. Another closet dark horse that finally got its due was the infamous kaftan. You can credit the upper-eat-siders of Juhu and Bandra, popularly known as Kareena Kapoor Khan and Rhea Kapoor for becoming the kaftan influencers we didn’t know we needed.
This business year was all about keeping it casual. Upper body dressing took precedence over lower body fits, and jeans were sent on a never-ending sabbatical. Joggers and oversized blazers paired up and became the unexpected prom king and queen of the year. Athleisure gripped tightly to its cool-guy title, as people started to not just workout but also binge-watch in their stretchy yoga pants.
While the clothing options were constrained within the walls of comfort, it’s the accessory labels that finally got to experiment and step outside of their comfort zone. Chained masks, airpod holder earrings, pearled hair clips to hold your masks, and some trendy new glasses to go with it.
For those who haven’t spent their year scrolling on Instagram like us, here are some of the breakthrough fashion launches of the year 2020.