For most, a workout begins with lacing up a pair of trainers and not necessarily slicking on a halo of metallic jade cream eye shadow that is unless, of course, you’re me. Don’t misunderstand—I’m not trying to look like a disco babe on my morning run (though that does sound quite fabulous). I’ve just learnt that this is the perfect way to test a beauty product’s performance. It is by putting them through the paces under harsh conditions that I discovered waterproof mascaras that deliver on their promised claims, and a foundation that has stood by me through some very sweaty situations. And now I find my ‘scientific’ method has gone and become a legit beauty trend; they’re calling it athleisure beauty.
Athleisure beauty, which has emerged in many brands’ collections, refers to skincare and make-up products that are meant to withstand the rigours of all your training methods, while also remaining a healthy choice for your skin during this heightened state of activity. Take for instance, the lightweight foundation Clinique FIT Workout Makeup SPF 40; it offers even coverage, protects against the sun, and won’t clog your pores or cause breakouts. Besides the multi functional base, these lines also feature a mascara, a cheek and lip tint, and wipes or a spray to freshen up after a sweat sesh.
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But are these products truly a better investment than those you may already have in your beauty arsenal? The answer is both yes and no. The formulas are no more efficient than non-athleisure competitors (that control shine, and are sweat-proof or budge-proof), but they offer skincare benefits alongside the aesthetic results as well.They truly out perform in the packaging department, these compacts and tubes are lightweight, leak-proof and can handle a good knocking around as you travel. Personally, on simpler days, I enjoy using something like an ultra-hydrating serum that gives me a boost of antioxidants and boasts a luminous finish beneath my sunscreen. A hint of tinted balm and curled lashes wouldn’t hurt either.
Featured image: Photograph: Emma Svensson; Styling: Johana Andersson