Everything you need to know about Urvashi Kaur’s new label Kapda
We caught up with the designer
Zina and Zoya Singh for kapda, in a campaign for Pernia's pop-up shop
Mia Morikawa for kapda, in a campaign for Pernia's pop-up shop
Anushka Nadia Menon for kapda, in a campaign for Pernia's pop-up shop
Anand Bhushan for kapda, in a campaign for Pernia's pop-up shop
kavya trehan for kapda, in a campaign for Pernia's pop-up shop
ELLE's malini banerji for kapda, in a campaign for Pernia's pop-up shop
Urvashi Kaur’s new label Kapda is a bold and youthful take on ready-to-wear. It’s super wearable, affordable, and street wear-inspired. The line made up of easy denims, knits, jersey, linen and cotton – and almost entirely of monochromes – just hit Pernia’s Pop-up Shop. We caught up with the designer to find out more:
ELLE: What is the concept behind Kapda?
Urvashi Kaur: Kapda aims at a less formal, more ready-to-wear segment. It has pieces that can be styled in a multitude of ways; they were created with the aim of being versatile and easy to pair. We are keeping the core beliefs of Urvashi Kaur, but widening our reach, to connect with younger, fashion forward people everywhere.
ELLE: What was the inspiration behind it?
UK: The need for cool, yet design-oriented clothing that’s accessible was our main motivation for this new label. Jersey drapes, denim layers, dhoti pants with ombré and seam details, these are some the items that are part of Kapda.
ELLE: How did you settle on the name?
UK: We wanted to capture the beauty of something basic and intrinsic to our lifestyle, like clothing. Kapda is the hindi word for both fabric and garments, and the poetry in that connection also really resonated with our vision behind this contemporary Indian label.
ELLE: How is its essence different from the main label?
UK: Kapda is a fresh perspective on prêt. It incorporates key elements from my eponymous label, Urvashi Kaur. Easy layers, distressed and frayed seams, asymmetrical and androgynous silhouettes are elements I absolutely love working with. With Kapda, I’m reworking them to create an absolutely new product line.
Flip through the gallery for a look at the line. Available at Perniaspopupshop.com
Photographs: Kunaal Bose