While the pandemic brought everything to a standstill, its greater impact has been on the local craft communities of India. By bringing the artisans and craft community of the country to the edge, it has affected the livelihoods associated with local businesses gravely. Keeping this current situation at the forefront, Fabindia is doing its bit to create a difference. With its initiative called The Revival, the brand is encouraging everyone to join hands in supporting and empowering over 55,000 local artisans across the country. How? Fabindia’s selection of products from artisans across the country will now be offered at special discounted prices.
As the brand marks its 60th anniversary this year, it aims to celebrate the profound milestone with all the members of the community—its customers and the local artisans who have been associated with the brand over the years. A cause that’s close to the DNA of Fabindia, the company is encouraging the community to reflect on its choices, empowering the un-empowered, and supporting what is local. And, with the motto, ‘revive, sustain and empower’, Fabindia is making sure that the real benefits reach the artisans of the country, whose craft is their life’s work.
From embroiderers, weavers, printers, dyers, and countless artisans who work together around the country, Fabindia is once again set to bring you the best of Indian handicraft and heritage.
The Revival initiative begun this December and will continue till the end of March 2021. An ‘upto 50 percent off’ offer is available at all Fabindia stores (across all regions of India).
Are you ready to shop and do your bit?