The baguette by Fendi isn’t simply a handbag—it’s a pop-culture icon. It’s one of the rare bags that has a personality of its own. Over the years, this style has received several makeovers, from artists as diverse as Jeff Koons and Damien Hirst. This year, the bag has been transformed yet again by perfume house Maison Francis Kurkdjian.
Kurkdjian crafted FENDIFRENESIA, a gender-fluid eau de parfum with leathery and musky notes, and infused the scent into Baguette bag using his patented technique. To celebrate this unique version of the iconic style, supermodel Winnie Harlow joined her best friend, model Shannon Hamilton for Fendi’s #BaguetteFriendsForever episode in Miami’s gloriously good-looking backdrop.
Their adventure in Miami is made special with a drive in their cabrio car on Ocean Drive, dancing together under the palm trees and having fun at a beauty salon. Their trip is made perfect with the Fendi baguette family as they discover all the styles of the Fendi baguette—the FF embossed bag, the Nano and the Pico Baguette in knotted interlaced and leather terrycloth.
Watch the video to see how this surprise trip ended!
