A group of young friends take over Rome and paint the town red in Fendi’s new video campaign, #FendiRomAmor. The short movie features pieces from the new Selleria Roma/Roma Amor drop, the third capsule collection of the FF series. With street wear revamped as sporty influences, and a liquid metallic effect in the neon colours, the collection promises to turn you into the digital avatar of your techno dreams. It’s irreverent, colourful, ironic, and of course, oh-so-stylish.
The women’s collection includes oversized leather bomber jackets, mink fur coats, and sharp-cut leather biker jackets. The collection reflects a modern spirit, with a cool and millennial flair—something we’ve come to associate Fendi with. Roma Amor also pieces for men and children. Think T-shirts, comfortable joggers and all-over printed shirts, silk pajama sets and nylon windbreakers for men and fun unisex denim bombers, parkas, hoodies as well as feminine plissé dresses and cotton piquet frocks for children.
Fendi boutiques worldwide are set to see special Roma Amor installations and set-ups.
The Roma Amor Collection drops on May 10.
