Fendi's Popcorn Theory Advertisement

Fendi’s Popcorn Theory

This explains how the season's smallest it bag came to be (kind of)

There are precisely seven crazy theories about how Fendi’s micro bags came to be. (For the uninitiated, the micro bags are miniature renditions of Fendi classics – the Peekaboo and Baguette – and the ‘it’ bags of summer, in case you hadn’t guessed as much.) None of these “theories” are particularly scientific, they are completely whimsical and playful, just like the bags. And we’re premiering: The Popcorn Theory. Starting today, expect the fashion house to roll out six others. We’re keeping our eyes out for The Big Bang and The Evolution.

Log on to Fendi.com