Ferragamo reinvents the “Audrey” Advertisement

Ferragamo reinvents the “Audrey”

The ballerina shoes are back in new summer-ready forms

By ELLE team  April 6th, 2015

For a while we’ve known them simply as the “Audrey shoes”. But that’s about to change now. Salvatore Ferragamo is out with a Ballerina Shoe collection, which re-introduces one of its iconic designs: the round-toed suede ballerina shoes, which Ferragamo created for Audrey Hepburn in 1954.

The reinvented line is decidedly younger, and it also comes with a new digital project – with #unspokenelegance as its underpinning theme. And it features one of Ferragamo’s key patents, the Opanca sole. Expect glossy patent leather flats, laser-cut lace effects, and suedes with denim effect. The colour palette is on point too. There are classic shades of Ferragamo red and Oxford blue, and some seasonal hues of “macaron” and “new optic white”.

Flip through the gallery to check out the new campaign

Photographs: Salvatore Ferragamo/Thefashionpoise.org