When you make your way to Gaurav Gupta’s plush new flagship store (designed by Ambrish Arora of Studio Lotus) at Kala Ghoda, his first in Mumbai, be prepared for an all-round multi-sensory experience. Much like his shows, the store is a meticulously thought-out presentation for his creations. Concrete murals inspired by Greek mythology deck the walls, while a severe slate grey palette juxtaposes the opulent designs of his clothes. The store has four distinct display sections but no walls – draped curtains double as separations, letting you feel as though you’re floating through a fantastical maze. The hypnotic beats of Indian music complete the anomalous experience.
Head on over for a dose of exquisite couture and an other-worldly trip.
52-56, Dr VB Gandhi Marg, Kala Ghoda, Fort, Mumbai. Tel: 098207 70377
Photographs: Manasi Sawant
