First look: Indian by Manish Arora x KOOVS

This March, KOOVS launches a brand new collaboration with one of India’s favourite designers, Manish Arora. This is Arora’s first ever menswear line, and it features both apparel and accessories. The designer turned to the Japanese folk art of ‘Temari’ for inspiration. ‘Temari’ balls are unique, multi-coloured toys that are constructed from remnants of old kimonos. Arora’s aesthetic mirrors their colourful and whimsical design. The pieces feature art deco and graphic prints in vibrant hues of fuchsia, emerald and electric blue. 

The line includes bomber jackets, shirts, trousers and shorts as well as accessories like backpacks, flip-flops, socks and phone covers. It remains affordable like most of KOOVS’ products. “I chose to collaborate with a platform like in India to provide consumers an exclusive opportunity to own a signature Manish Arora product at accessible prices. We are essentially a women’s wear brand, so we thought it would be a great opportunity to cater to men for a change. We’ve incorporated a lot of lucid, colourful prints and graphics into the collection.” Can’t wait to borrow from the boys already!

Flip through the gallery above to check out the looks. PS: Don’t miss this sneak peek:

#Exclusive Sneak peek of @manisharorafashion’s first ever menswear line for @koovsfashion. Fresh prints coming our way! #ManishAroraxKOOVS

A video posted by ELLE India (@elleindiaofficial) on Mar 22, 2016 at 4:04am PDT

Indian by Manish Arora X KOOVS will launch on on April 1

We’re giving two lucky winners a chance to win a backpack and a piece of their choice from the line! Just tag 3 boys you’d like to see wearing this line, and use the hashtag #ManishAroraXKOOVS. Contest closes on Monday, April 25. 



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