First look: Jhelum - Elle India


First look: Jhelum

Get a head start on trousseau shopping with this multi-designer fashion store

BY Anjan Sachar | October 16th, 2015

As fun as it is, bridal shopping comes with the aches and pains of running from designer to designer while trying to compare pros and cons – style, design, price, will-I-even-wear-it-again, and so forth. Conceptualised by Jhelum Dalvi and her mother Aarti Rele, Jhelum brings some of the best in the business under one roof. The store offers sprawling changing rooms and even a private bridal studio for all-important decision making. The store has draped curtains, chandeliers and a massive gold door, and it covers over 2,000 sq ft. With designers like Anamika Khanna, JJ Valaya, Manav Gangwani, Suneet Varma​, Rohit Bal, Rina Dhaka and Varun Bahl it already looks promising. 

P.S. They even provide brides with access to a database of the best make-up artists, dieticians and wedding industry suppliers. Talk about all-access!

Jhelum, Kamla Spaces, Shop No 7, Ground Floor, Off Linking Road, Santacruz West, Mumbai